Melahnie Springfield, a graduate student in advertising, participated in UT’s first Social Media Week, April 25-26. Springfield and her teammates took part in a social media advertising campaign competition focusing on the Dell XPS 13 laptop computer. The competition was judged by Adam Brown, executive director of social media for Dell and a 1994 UT
Margaret Morrison, professor and interim director of the School of Advertising and Public Relations, has been named the permanent director of the school effective July 1. Morrison joined the UT Knoxville faculty in 1995 and completed her doctoral degree from the University of Georgia the following year. She is the current vice president of the
The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) voted unanimously to fully reaccredit the undergraduate programs of the University of Tennessee, Knoxville schools of Advertising and Public Relations and Journalism and Electronic Media in the College of Communication and Information. UT Knoxville was one of eight universities, out of nineteen undergoing ACEJMC