Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Take a look back at some of UT’s favorite photos and special moments from 2022.
Innovative curriculum, facilities, and increase in faculty will transform the next generation of advertising and public relations professional.
University of Tennessee, Knoxville, students worked on a marketing campaign for alumnus Ben Weprin’s new hotel, Graduate Knoxville, featuring memorabilia from Peyton Manning.
Whether they need to commiserate about the trials of parenthood, get advice, or simply brag about their youngsters’ achievements, today’s parents often turn to an ever-ready forum: social media.
Three UT colleges have been chosen to participate in the EcoCAR Mobility Challenge, an Advanced Vehicle Technology Competition.
Earlier this month, 25 UT advertising and public relations students traveled to Nashville to network with alumni and learn about various types of advertising and public relations opportunities.
Sixteen UT public relations students traveled to Atlanta last week to network with alumni working in the field and learn about various types of PR opportunities.
Mariea Hoy, a professor in the School of Advertising and Public Relations, is the inaugural recipient of the DeForrest Jackson Professorship.
With a gift of $500,000, Suzanne S. Masters, a 1989 graduate of UT’s School of Advertising and Public Relations, has established the DeForrest Jackson Endowed Professorship, named after her favorite professor.
Nineteen public relations students are working on a PR campaign about revitalization efforts in downtown Lenoir City. The project is part of this year’s Smart Communities Initiative.
Do you take time to read the risk warnings on drug websites before you take the drug? Mariea Hoy, an advertising professor at UT, has studied that question and determined that no, you probably don’t.