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Graduate Knoxville hotel's Saloon 16 with Peyton Manning memorabilia

Ben Weprin (’01) has developed a national portfolio on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project.

Weprin opened Graduate Knoxville on August 8 in the former Hilton Garden Inn on Cumberland Avenue. The revamp includes a lot of features that will make Vols cheer, including UT-themed illustrations by cartoonist Marshall Ramsey (’91) in the lobby. And thanks to a friendship between Weprin and Peyton Manning (’97), the hotel’s bar and restaurant, Saloon 16, will boast the largest collection of Manning family memorabilia anywhere.

Late last fall, Graduate Hotels reached out to Associate Professor Courtney Childers of the School of Advertising and Public Relations to see if her students could work on a real-world marketing campaign for the hotel. The project was perfect for her Advertising Management class.

Enjoy the full article in Torchbearer magazine.