The state of Tennessee has a long history of great music and songs—including one of the most recognizable songs in the nation, “Rocky Top.” In UT’s new television half-time spot, Volunteers from across the state sing, hum and whistle one of our most beloved musical traditions.
Created by UT’s Office of Communications and Marketing, the commercial showcases students, faculty, staff, and fans, from Knoxville to Memphis and spots in between.
The new 30-second spot will make its debut on national television Thursday on the SEC Network during UT’s home opening against Appalachian State. Kickoff is at 7:30 p.m.
National broadcast networks allot thirty seconds of free promotion time for each school during games. Depending on the game and network, it will be seen by millions of people each week.
“Whether you went to the university or not, we are all tied together by ‘Rocky Top,'” said Russ Hollingsworth, director of UT’s Video and Photography Center. “That song is a common thread that connects Tennesseans, and reaches even further to our Volunteer family wherever they live.”
The commercial showcases how UT is part of the everyday lives of Tennesseans. Shots include Neyland Stadium, Ayres Hall, Cherokee Caverns, the Great Smoky Mountains, Hattie B’s Hot Chicken restaurant in Nashville, Beale Street in Memphis, Dogwood Elementary School in Knoxville, and the East Tennessee AgResearch and Education Center’s Holston Unit.
Planning for the spot began in April and was filmed over the summer months. Finishing touches were completed last week. Local musician Andy Wood composed the music for the spot.