After the murder of George Floyd in 2020, when travel brands – including Delta Air Lines, Hilton and Enterprise – pronounced their support for diversity and the Black Lives Matter movement, a research group was motivated to conduct a study that collected data of the travel experiences of more than 5,000 Black people and people of color.
Stefanie Benjamin, an associate professor of retail, hospitality, and tourism management, joined her colleague Alana Dillette of San Diego State University for in-depth interviews with several of the people who provided data. They found that Black travelers expressed dissatisfaction with how the travel industry promotes itself as inclusive. Read more about their findings at The Conversation.
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Cindi King (865-974-0937, cking126@utk.edu)