Ever found yourself scrolling through social media late at night and accidentally buying something you regretted? In a recent episode of The Conversation Weekly podcast, an advertising expert discusses recent research into how social media can overload our brains and make us buy products we don’t need or want.
Matthew Pittman, assistant professor of advertising and public relations, has studied social media behavior for years. Pittman and his colleague Eric Haley conducted three online studies of Americans aged 18-65 to examine how people under various mental loads respond to advertisements. Read the full article and listen to the podcast at The Conversation.
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