Charities often appeal to current and potential donors based on the food, shelter and services they provide to those in need, using a variety of fundraising tactics.
A wide array of charities, such as disaster relief groups and after school programs, could probably raise more money if they were to put greater emphasis in their messaging on how they’re boosting the eventual self-sufficiency of their clients.
Jonathan Hasford, associate professor of marketing, shares his research findings on fundraising pitches for charities that promise to help people in need become more self-sufficient compared to those that don’t. Read the full article at The Conversation.
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Contact:
Cindi King (865-974-0937, cking126@utk.edu)