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UT’s ninth annual Social Media Week will take place Tuesday, February 18, through Thursday, February 20.

All events are free and open to the public and will take place in the Communications Building on Circle Park Drive.

Panel discussions and presentations will look at disinformation and misinformation on social media—an important news topic leading up to the 2020 elections—and the impact and future of social media marketing and branding for community organizations, companies, and sports teams, including esports such as Call of Duty and Fortnite.

Several UT alumni are among this year’s presenters: WBIR-TV Digital Director Tonja Burk (’96), Philadelphia 76ers Social Media Manager Andy Bowers (’17), and Complexity Gaming Director of Partnership Activation Sookie Park (’13). UT Journalism and Electronic Media Professor Mark Harmon and WUOT-FM News Director Brandon Hollingsworth also will participate.

On Thursday, UT advertising and public relations student groups are sponsoring a session called “Building a Luxury Travel Brand on a Budget: How to Cultivate Community on Social Media in 2020,” with Caitlin Riddell, social media lead for The Points Guy, a prominent travel website and blog focused on airline reward points and credit card reviews.

A full schedule including speaker bios is available on the UT Social Media Week website. Each session will be streamed to the College of Communication and Information’s YouTube channel.

CONTACT:
Amanda Pruitt (865-974-6727, akpruitt@utk.edu)
Charles Primm (865-974-5180, primmc@utk.edu)