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WBIR-TVDerek Alderman, professor of geography, spoke with WBIR-TV Channel 10 about how fans of Elvis Presley have intensified his memory four decades after his passing. Alderman noted that pilgrims to Graceland, through leaving personal graffiti on the grounds, help us better understand the Elvis fandom.

Alderman researches public memory, popular culture, and heritage tourism in the south. “I’ve always found that the Elvis fans themselves are one of the big reasons that Elvis remains so popular,” he told WBIR. Watch the story online.