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What can the history of Coca-Cola teach us about building an environmentally sustainable economy? Historian Bart Elmore will answer that question from 1:00 to 2:30 p.m. Thursday, February 11, at UT’s Howard H. Baker Jr. Center for Public Policy as part of the center’s Energy and Environmental Forum.

Free and and open to the public, the lecture will be in the Baker Center’s Toyota Auditorium.

Bart ElmoreElmore, an assistant professor of history at the University of Alabama and author of Citizen Coke: The Making of Coca-Cola Capitalism, will discuss his research about the environmental history of the company and how it can inform the design of an environmentally sustainable economy in the future.

Elmore’s findings describe the environmental footprint of Coca-Cola, which operates in 200 countries worldwide. The company sells roughly 1.8 billion beverage servings a day, uses over 78 billion gallons of water at its bottling plants each year, and purchases enormous amounts of sugar, caffeine, and coca leaves from tropical communities all over the world.

Additional support for this lecture is provided by UT’s College of Arts and Sciences, Humanities Center, Department of Ecology and Evolutionary Biology, and the Department of History. A brief reception will take place immediately after the lecture.

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Nissa Dahlin-Brown (865-974-8681,

Tyra Haag (865-974-5460,