The Integrative Paleontologists blog on the PLOS Blogs website praised UT’s McClung Museum for their Jurassic World tie-in advertising campaign. Amid criticism that the film gets the facts wrong, McClung Museum instead used the film’s popularity to promote their collections and prompted viewers to “see the real thing.”
From the blog post: “I want to commend one museum, the McClung Museum of Natural History and Culture at the University of Tennessee in Knoxville, whose pic is shown above. They had a great tie-in with the Jurassic World opening, including movie posters advertising museum discounts to moviegoers, fossils and dino species info on display at the theater, and a dino-themed summer camp.”