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utsmw“The Power of Social Media” will be the theme of Social Media Week 2015, to be held March 30 through April 2.

Hosted by the College of Communication and Information, the week will include eight presentations, all of which will take place in the Scripps Lab , located in the Communications Building in Circle Park.

All events are open to the public and free of charge.

Here’s a look at the week’s schedule:


Monday, March 30

1:00–1:25 p.m.—Tim Burchett, mayor of Knox County, and Madeline Rogero, Knoxville city mayor, will welcome guests and begin Social Media Week with a special proclamation.

1:30–3:00 p.m.—”Social Media Power Up.” Nigel Holderby, vice president of communications  for the United Way of Ozarks will talk about ways to power content through understanding relationships and targeting audiences.


Tuesday, March 31

9:40–10:55 a.m.—”Facebook for Business: The Story and the Stats.” Morgan Ashpitz serves on the Global Marketing Solutions team for Facebook, where she helps brands drive business results through the power of Facebook marketing. Her session is focused on how Facebook is making marketing personal again through its evolving landscape and platforms.

11:10 a.m.–12:25 p.m.—”The Power of Social Media in Collegiate Recruiting.” UT Linebackers Coach Tommy Thigpen, Zac Ellis of Sports Illustrated, and Brent Hubbs of will talk about the role of social media in the collegiate recruiting process.

2:10–3:25 p.m.—”UT’s Brand and the Power of Our Social Media Voice.” Rebekah Winkler, social media manager, and Jacob Rudolph, marketing director, both from UT’s Office of Communications and Marketing, will talk about how UT’s social media accounts reflect and enhance the university’s brand.


Wednesday, April 1

10:15–11:30 a.m. —”A #VFL’s View on Social Media.” Stephen Anfield, UT alum, will discuss how a Vols view on social media has impacted his career in a positive light.

11:45 a.m.–1:00 p.m. —”Becoming Multimedia: The Transformational Power of Social Media.” WATE 6 On Your Side staff members—Tearsa Smith, anchor; Taylor Shawsocial media producer; Annie Sadler, digital director; Sarah Burton, digital sales manager; and Melanie Morris, director of programming & development—will discuss the changing landscape of traditional media and what it takes to stay relevant.

1:30–3:00 p.m.—”The Science of Social Media.” Alex Goldschmidt, social media coordinator for the digital strategy firm Tiny Horse, will talk about leveraging the Internet to change your life and career.


Thursday, April 2

9:40 a.m.–10:55 a.m.—”Do What You Love.” Luke Burke, social media producer for HLN, will talk about the role social media plays in everyday news consumption.

11:30 a.m.–12:30 p.m.—Keynote luncheon for invited guests.


All events are sponsored by WATE-TV Channel 6 News, Dead End Barbeque, and Coca-Cola.

Most sessions will be webcast live.


Courtney Childers (865-974-5108,

Ashley Sams (865-742-8061,