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The Office of Communications and Marketing recently won a total of thirteen awards, including two of the highest awards, in local and regional advertising, communications, and marketing competitions.

The Knoxville chapter of the American Advertising Federation awarded UT a Gold Addy for a recently completed video that will be used as part of a revamped campus tour presentation for prospective students visiting UT. The Council for Advancement and Support of Education (CASE) awarded UT a total of twelve awards at its District III conference for some of the many videos, publications, and awareness campaigns conducted in 2012.

CASE supports educational and professional institutions by enhancing communications, marketing, fund raising, and alumni relations among its members.

The Addy awards were given out February 16 and the CASE awards were announced at the organization’s regional conference February 19 in Atlanta, Georgia.

More than 1,000 entries were submitted to the CASE district conference, and only fifty-five grand prizes were awarded. More than 3,500 higher education institutions and professional organizations are members of CASE Division III, which covers the southeastern United States and includes some of the top schools in the nation.

UT received the following CASE awards:

Grand Prize: “Big Orange. Big Ideas,” the University of Tennessee brand book, a publication that explains the details of implementing and using UT’s brand identity in printed and electronic publications.

Award of Excellence: the university’s Welcome Week 2012 website; the 2011 Chancellor’s Report; and the University of Tennessee branding campaign.

Special Merit: the “Big Orange. Big Ideas.” television halftime spot; the Spring 2012 Commencement social media strategy; the Science Alliance 2012 annual report; the 2012 Accolades magazine for the College of Education, Health, and Human Sciences; the Cone Zone campus construction website and signage project; the branding campaign launch; the “What’s Your Big Idea?” video series; and posters for the 2012 Fall Festival.


Charles Primm (865-974-5180,