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KNOXVILLE—Kelly Falter of Knoxville, Tennessee, is the winner of the 2011 Amway Endowed Scholarship in Sales Forecasting in the College of Business Administration at the University of Tennessee, Knoxville.

Falter will receive $2,000. This is the scholarship’s fourth year.

In 2008, the college received a $50,000 endowment from Amway to support students who either study demand sales forecasting or who have a specific interest in a sales forecasting career.

Falter will graduate in December 2012 with a bachelor’s degree in logistics and marketing. He wants to find a way to implement what he learned about bridging a divide between the demand and supply chain of businesses to ultimately maximize their profitability. He is passionate about the game of golf and the business that is the PGA Tour.

“I am truly blessed and honored to have received this award and opportunity from such a great corporation,” he said. “Financial gifts are one of the best gifts you can receive as a college student.”

Falter will receive special recognition for his award at the UT Forecasting & Demand Management Forum held November 8-10. Amway is an annual sponsor of the event, which draws demand forecast management practitioners from worldwide companies and organizations.

“We’re pleased to award the 2011 Amway Endowed Scholarship in Sales Forecasting to Kelly,” said Dave Pocklington, director of sales forecasting and analysis at Amway. “Given the increasingly volatile global economy, accuracy in demand sales forecasting is a critical skill set.

“More and more, we are asking our demand sales forecasting professionals to leverage their analytic skills and their understanding of our key business drivers to influence strategy and successfully navigate the challenges of operating a global supply chain.”

Amway and the College of Business Administration have a long-standing relationship. Most of Amway’s forecast analysts have achieved Sales Forecasting Management certification from UT, and the company has provided summer internships for UT Knoxville students.

For information on the Forecasting and Demand Management Forum, contact Forum Managing Director J. Paul Dittmann at 865-974-9413 or; or Dianne Marshall, manager, at 865-974-0569 or

Information is also available at

C O N T A C T :

Cindy Raines (865-974-4359,