Star-studded endorsements may be attention grabbing, but does it influence voters? Yes, it does, according to research recently published by a political science professor Anthony Nownes. Nownes found that celebrities who contribute to political campaigns can make a party more or less likable, depending on what voters think of the celebrities in the first place.
Political science professor Anthony Nownes was featured in a Washington Post blog entitled “Why celeb endorsements matter (Or, is George Clooney more like Jennifer Aniston or Peyton Manning?)”.