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Social media and misrepresentation can go hand in hand – and that’s especially the case in the loosely regulated fitness and nutrition industry. Individuals with no credentials are building their own brands on social media, sometimes making more money than those who are credentialed.

Tim Pollock, Haslam Chair in Business and Distinguished Professor of Entrepreneurship, joined Ashley Roccapriore, a PhD candidate in business and a certified fitness trainer, to research how influencers use algorithms to market themselves and grow their audiences. Read the full article on The Conversation.


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Cindi King (865-974-0937,