Live sporting events are among the few remaining places where advertisers can ensure that no one fast-forwards through their commercials, which is why companies were willing to pay $5.5 million for just 30 seconds of air time on Super Bowl Sunday.
So who won the Super Bowl ad war?
For the last two years, Alexander Carter, an advertising PhD student, has been using the Adam Brown Social Media Command Center at the University of Tennessee, Knoxville, to understand how social media platforms like Twitter and Facebook react to major events such as presidential debates, breaking news like the GameStop craze and sporting events like the Super Bowl. Read the full article on The Conversation.
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