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Business & Economy

The Conversation: Drake and Jake, Mountain Dew’s Millions and the Marvel Universe – Which Ads Won the Super Bowl and Which Fell Flat

Portrait of Alex Catrer inside the College of Communication and Information Adam Brown Social Media Command Center
Alex Carter inside the College of Communication and Information Adam Brown Social Media Command Center on January 29, 2020. Carter is going to be researching Super Bowl ads on social media in real time and trying to answer the question of whether the expensive commercial spots are worth it.

Live sporting events are among the few remaining places where advertisers can ensure that no one fast-forwards through their commercials, which is why companies were willing to pay $5.5 million for just 30 seconds of air time on Super Bowl Sunday.

So who won the Super Bowl ad war?

For the last two years, Alexander Carter, an advertising PhD student, has been using the Adam Brown Social Media Command Center at the University of Tennessee, Knoxville, to understand how social media platforms like Twitter and Facebook react to major events such as presidential debates, breaking news like the GameStop craze and sporting events like the Super Bowl. Read the full article on The Conversation.

UT is a member of The Conversation, an independent source for news articles and informed analysis written by the academic community and edited by journalists for the general public. Through our partnership, we seek to provide a better understanding of the important work of our faculty.

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CONTACT:

Lindsey Owen (865-974-6375, lowen8@utk.edu)