The Office of Communications and Marketing won nine top awards at the annual American Advertising Awards gala on February 25 at the Crowne Plaza Hotel in downtown Knoxville. Several UT staff and students attended the 1980s-themed event.
In addition to winning a gold award, the College of Architecture and Design’s annual report also brought home best in category.
Other projects that won gold awards in their categories include the Make Orange Green 2016–17 calendar, the “Big Orange. Big Ideas: Rocky Top Tennessee” video that was nationally televised during UT football games, and the Big Orange Give campaign.
The fall 2016 Torchbearer cover, the admissions viewbook, and Building on Tradition: Chancellor’s 2015 Annual Report won silver honors.
The School of Music won two bronze awards, and ten UT students won bronze or silver awards.
American Advertising Awards (ADDY) – Knoxville Area
GOLD
Make Orange Green Calendar, 2016-17
Category: Public Service
Client: Office of Sustainability
UT College of Architecture and Design 2015 Annual Report
Named Best in Category
Category: Public Service
Client: College of Architecture and Design
“Big Orange Give Campaign”
Category: Online/Interactive Campaign
“Big Orange. Big Ideas: Rocky Top Tennessee” video
Category: Television Advertising and Public Service Television
SILVER
Category: Collateral Material
UT Admissions Viewbook
Category: Public Service
Building on Tradition: Chancellor’s 2015 Annual Report
Category: Public Service
BRONZE
Quest magazine, “New Elements”
Category: Photography, Elements of Advertising
“Volunteers Make a Difference” Video Series
“Darnell Reid/Good Hands Care”
Category: Television Advertising and Public Service Television