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Forty high school students from around the Southeast will practice majoring in business on the UT campus as part of the Business Education for Talented Students (BETS) program June 15–25.

The ten-day residential program, offered by UT’s Haslam College of Business, allows students from diverse communities to explore career and educational opportunities in the world of business.

Janice Branch
Janice Branch

“We aim to provide greater access for underrepresented students in our region with the future hopes of increasing diversity in the college, the university, and the business world as a whole,” said Janice Branch, coordinator of diversity initiatives in the college’s Office of Diversity and Community Relations. “We’re looking forward to welcoming the 2016 class of BETS students and seeing the impact they will make in the future.”

Students will take introductory classes in economics, public administration, leadership development, marketing, supply chain management, finance, leadership, entrepreneurship, and business analytics. They will learn about professionalism and communication skills from guest speakers and experience an etiquette luncheon.

The culmination of the BETS program is a marketplace simulation game in which students work in teams to run a business and compete for market share.

Site visits will include a trip to Atlanta for EY Accounting Day and office visits with Knoxville Mayor Madeline Rogero, the Pepsi Bottling Group, and InHouse GFX, a brand development agency.

Students are selected based on grade point average and transcript, a letter of recommendation, an essay, and their participation in leadership activities and community service.

BETS program sponsors include PespiCo, Scripps Networks Interactive, EY, Caterpillar, and Boeing.


Gerhard Schneibel (865-974-2894,

Tyra Haag (865-974-5460,