The Washington Post recently interviewed Anthony Nownes, a professor of political science, for a story examining the impact of endorsements from celebrities and sports figures in this year’s presidential election. The story noted that Donald Trump has tapped into the endorsements in ways that other political candidates have not.
“I think this is one of those areas where Donald Trump is a lot smarter than people give him credit for,” Nownes told the newspaper. “The business literature on celebrity endorsements shows that what really helps is a match between the celebrity and the product in question. Donald Trump knows what kind of person he is. He’s done a masterful job of matching himself up with celebrities that would have the biggest impact.” Read the full story online.