The Office of Communications and Marketing received a special award at the fiftieth annual American Advertising “ADDY” Awards ceremony Saturday night.
The communications and marketing team took home a Special Judges Award for Copywriting for their work on behalf of the Center for Health Education and Wellness’s 2014 consent campaign, which can be seen on printed posters and digital display screens throughout campus. The award was one of the six top awards given that night, along with Best of Show. Special Judges Awards are decided upon by a unanimous vote of the judges and reflect outstanding achievement for a particular element of the campaign.
The campaign aimed to raise awareness about sexual assault on campus and generate meaningful conversation about the definition of consent. The campaign has since expanded into 2015—students are now submitting their own definitions of consent, which will be a visible part of the campuswide events for Sexual Assault Awareness month in April.
The consent campaign also received a silver ADDY Award in the public service category. The Office of Communications and Marketing also won two awards in the digital advertising category—a silver ADDY Award for the Big Orange. Big Ideas, thirty-second halftime spot, featuring alumna Candace Parker and Governor’s Chair Yuli Liu, and a bronze ADDY Award for the Chancellor Jimmy G. Cheek Big Orange Give 2014 video, produced for UT Alumni and Development.
The University of Tennessee competed against advertising, marketing, pubic relations, website design, and television production companies throughout East Tennessee for the awards.