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Retail, hospitality, and tourism management students will honor milk and ice cream business owner Scottie Mayfield during their annual fundraising banquet on Saturday, March 16.

The eleventh annual Appalachian Spring fundraiser will be held at 6:00 p.m. at the Crowne Plaza in downtown Knoxville.

Students will recognize Mayfield as a “Legend of the Industry” for his role in turning a fourth-generation family dairy and ice cream business into one of the nation’s favorite dairy brands. The banquet’s theme, “Tasteful Adventures,” will showcase Mayfield’s favorite destinations around the country, from Mobile Bay and Panama City to New York City and Chicago.

The evening will include a silent auction, wine-and-beer reception, hors d’oeuvres, and a four-course dinner with wine pairings. UT students will prepare the meal from start to finish.

Tickets are $150 each for the general public and $85 for UT students. Participants also may sponsor an eight-seat table for $1,000. The deadline to buy tickets is March 12.

Students are seeking sponsorships that range from $50 for a “Wall of Thanks” in the program to $5,000 for one full-page advertisement and two sponsored tables.

Last year’s ticket sales and auction raised more than $26,000 for the Department of Retail, Hospitality, and Tourism Management. The money generated from the banquet will support student scholarships, industry trips and internships, study abroad trips, and leadership development.

To purchase a ticket, contact Marcia Johnson at 865-974-6831 or

For sponsorship information, contact Ann Fairhurst at 865-974-6614 or


Lola Alapo (865-974-3993,