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Retail Students
The team included, from left to right, David Isaacs, Indiana University students AJ O'Reilly and Ashley Sutton, Chelsea Eales, Laura Batey, and LeClinton Smith.

Students from the Retail and Consumer Sciences Program recently placed second in the National Retail Marketing Case Competition.

The contest, which took place at Indiana University, was sponsored by the Center for Retailing at Indiana’s Kelley School of Business, Kohl’s Department Stores, Dick’s Sporting Goods, and Rapp Collins Advertising.

The UT team included Laura Batey, Ashley Sutton, LeClinton Smith, and David Isaacs, along with two creative consultants from Indiana University. The team advisor was Rodney Runyan. UT competed against teams from Indiana University, Penn State, and the University of Wisconsin. Participants were tasked with developing a private label for women’s golf apparel for a fictional national specialty chain.