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KNOXVILLE — The University of Tennessee, Knoxville, is partnering with the United States Air National Guard to provide an in-depth seminar for key military personnel this fall.

The College of Communication and Information’s (CCI) executive education course, “Using Web 2.0 and Social Media to Communicate,” is designed to help participants strategically use tools such as Facebook, Flickr, Twitter, YouTube, LinkedIn, and other social media to increase the effectiveness of their communication efforts.

The course has been customized for the special communication needs of the Air National Guard and other branches of the military.

“We are particularly proud of this course because it clearly demonstrates the depth of expertise possessed by our faculty,” said Sam Swan, professor and director of the CCI executive education program. “Utilization of hands-on exercises with real-time blogs and social media accounts throughout the course enables participants to immediately utilize what they learn each day in class.”

Swan said that because the Air National Guard is called upon to effectively communicate with a wide variety of audiences, including state and local governments, agencies, and the public, it has a unique need to know and effectively use social media communication strategies.

The college provides a number of other executive education classes including “Strategies for Effective Communication and Information in the Corporate World” and “Crisis Communication and Media Relations: Strategies for Survival.”

For information about customized or standard CCI executive education courses, contact Swan at 865-974-5123 or

C O N T A C T :

Donna Silvey (865-974-2148,