KNOXVILLE — “Communication and Information Research in a Digital Age” is the theme of the College of Communication and Information’s 32nd annual Research Symposium on Feb. 26 on the campus of the University of Tennessee, Knoxville.
Mike Pardee and Steve Gigliotti, senior executives with Scripps Networks, will deliver the keynote addresses. Pardee, the network’s senior vice president of research, will speak on “Is Viewer Engagement Dead?” and Gigliotti, executive vice president of ad sales and emerging media, will speak on “The Changing Research Needs of the Advertiser and the Effect on the Business of Television Advertising.”
Newly improved spaces in the Communications Building on campus will also be a highlight of the symposium. The recently opened Scripps Convergence Lab will be the site of the keynote addresses and the luncheon, and the research paper presentations have moved from the University Center to the college’s renovated auditorium.
“We’re very proud to host the entire symposium here at the college, and especially to showcase our two keynote speakers from Scripps Networks in the Scripps Convergence Lab,” said Communication and Information Dean Mike Wirth. “Anyone interested in the field of communication and information will enjoy the fascinating array of papers and presentations that are part of this year’s program.”
The symposium begins at 8 a.m. with a continental breakfast in the lobby, followed by research paper presentations in the auditorium exploring topics related to communication and information professions and professional issues.
Another paper presentation session begins at 9:35 a.m. on the topic of understanding risks and crises, and the poster session begins at 10:35 a.m. in the lobby.
The next paper presentation session, exploring digital issues, begins at 11:30 a.m. Lunch begins at 12:30 p.m. and will feature the keynote addresses.
Afternoon paper sessions on communication perceptions and news and the news media begin at 2 p.m., and the closing comments and awards ceremony are set for 4 p.m. Awards will be given to the best paper by master’s students, the best paper by doctoral students, the best faculty-student collaborative paper and the best poster.
For more information about the research symposium, visit http://www.cci.utk.edu/symposium/program.
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C O N T A C T :
Charles Primm (865-974-5180, charles.primm@tennessee.edu)