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KNOXVILLE — Businesspeople interested in gathering valuable advice from Disney insiders are invited to register for the Disney Keys to Excellence Program on July 21 at the University of Tennessee, Knoxville.

The one-day workshop is being offered through the College of Business Administration’s Center for Executive Education. It will run from 8 a.m. to 4:30 p.m. in the Carolyn P. Brown University Center.

“Professional development programs that we offer at the Walt Disney World Resort and Disneyland Resort have proven extremely popular,” said George Aguel, senior vice president for Walt Disney Parks and Resorts. “Community leaders around the country started asking us to bring similar programs to their cities, and the Disney Keys program does just that. Participants will discover Disney success stories and learn about management philosophies and behind-the-scenes operations that have made the Disney Parks and Resorts a benchmark for businesses around the world.”

According to Aguel, the Disney Institute programs are unique in the world of business.

“What makes the Disney learning experience so different and meaningful,” said Aguel, “is that we don’t simply teach theory. We showcase philosophies and strategies that have made Disney Parks and Resorts a success — ideas that are easily adaptable to other organizations.”

With the establishment of the Disney Institute in 1986, thousands of business leaders from more than 35 countries and 40 industries have attended business programs at the Disney Institute in Florida. The Disney Keys to Excellence is the only Disney Institute professional development program that goes “on the road” to select communities around the U.S.

The Knoxville Disney Keys program features four 90-minute sessions:

Leadership, Disney Style — Discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottomline results.

Management, Disney Style — Examine the importance of integrating an organization’s corporate culture into selection, training and care of employees.

Service, Disney Style — Explore world-renowned Disney principles for service excellence.

Loyalty, Disney Style — Learn the key practices in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.

Cost is $395, which includes course materials and food. Use the promotional code UTKAEE to receive $50 off per guest; group discounts also are available.

For more information and to register for the Disney Keys to Excellence program, call 877-544-2384 or visit

C O N T A C T :

Cindy Raines (865-974-4359,